Skip to main content
All CollectionsDomains, Web Servers, and BeyondHosting
How to add redirection rules to your website?
How to add redirection rules to your website?
Rapyd Team avatar
Written by Rapyd Team
Updated over a week ago

Webmasters and developers often find themselves in situations where they need to redirect traffic from one URL to another. This could be due to a restructured website, moved content, or the need to guide visitors to a new landing page. Implementing redirection rules effectively ensures that visitors don't face broken links and that the website's SEO value remains intact.

Web redirection is an essential tool in the arsenal of any web administrator. Whether you're migrating a website, restructuring its architecture, or ensuring outdated URLs point to relevant content, redirection is crucial. This guide elucidates the core concepts behind redirection, the different types available, and how to implement them across various platforms and servers. Additionally, it offers insights into common mistakes and best practices to ensure seamless user experience and SEO integrity.

Basics of Web Redirection:

Redirection, at its core, is a way of forwarding one URL to another. This ensures that even if a visitor lands on an outdated or moved URL, they are seamlessly taken to the correct page.

Different Types of Redirections:

  • 301 Permanent Redirect: This is used when a page has permanently moved to a new location. It's beneficial for SEO as it transfers the link equity to the redirected page.

  • 302 Temporary Redirect: As the name suggests, it's used for temporary redirection needs. It doesn't pass the SEO benefits, so use it cautiously.

  • 307 Temporary Redirect (HTTP 1.1): An improved version of 302, it ensures the method and the body of the original request are unchanged in the subsequent request.

Implementing Redirections:

  • Using .htaccess in Apache: Apache users can add redirection rules directly to the .htaccess file. For instance, to create a 301 redirect, one could use Redirect 301 /oldpage.html /newpage.html.

  • Utilizing nginx.conf in Nginx: For Nginx servers, the nginx.conf file is the place to add redirect rules, such as rewrite ^/oldpage$ /newpage permanent;.

  • Redirection Plugins for WordPress: WordPress users can simplify the redirection process using plugins that offer user-friendly interfaces to create and manage redirects.

Common Mistakes and Best Practices:

Avoiding redirection loops, considering the impact on SEO, and testing redirects thoroughly are paramount. Properly implemented redirects ensure a better user experience, maintain site authority, and avoid potential losses in traffic.


Adding redirection rules to a website might seem technical, but with a clear understanding and the right tools, it becomes a manageable task. Whether you're using Apache, Nginx, or a CMS like WordPress, the goal remains the same: guide visitors accurately and maintain your website's SEO value. With attention to detail and adherence to best practices, you can ensure a smooth, user-friendly experience on your website.

Did this answer your question?