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Is it possible to implement URL redirection or rewriting using the .htaccess file?
Is it possible to implement URL redirection or rewriting using the .htaccess file?
Rapyd Team avatar
Written by Rapyd Team
Updated over a week ago

The .htaccess file is a potent tool within the toolkit of website administrators working with Apache-based servers. Its flexibility allows for a range of configurations, including the critical ability to redirect and rewrite URLs. A classic application of this feature is redirecting URLs from the "www" subdomain to a non-"www" version, thereby streamlining site access and improving user experience.

Harnessing the .htaccess file's capabilities can profoundly affect website performance and user experience. A key application, URL redirection or rewriting, plays a significant role in website standardization and search engine optimization. Drawing on Rapyd's expertise in managed WordPress hosting, this article elucidates how website administrators can efficiently employ the .htaccess file to redirect URLs, using the "www" to non-"www" shift as a case study.

What is the .htaccess File?:

This is a configuration file utilized by Apache-based web servers. Its primary role is to dictate server behavior, granting it the ability to control access, optimize performance, and, importantly, redirect and rewrite URLs.

Understanding URL Redirection and Rewriting:

URL redirection involves directing users (and search engines) from one URL to another. In contrast, URL rewriting modifies the appearance of a URL without changing its actual location. Both techniques are essential for enhancing website navigation and SEO.

Step-by-Step Guide: Redirecting from "www" to Non-"www":

To achieve this redirection using the .htaccess file:

  1. Access .htaccess: Navigate to the root directory of your website using an FTP client or file manager.

  2. Backup: Always backup the existing .htaccess file before making any modifications.

  3. Modify .htaccess: Add the following code:

    RewriteEngine On
    RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]
    RewriteRule ^(.*)$$1 [L,R=301]
  4. Save and Test: Save changes to the .htaccess file and test the redirection by accessing the "www" version of your site.

Potential Challenges and Troubleshooting:

Despite its efficacy, misconfigurations in the .htaccess file can cause issues:

  1. 500 Internal Server Errors: Often due to syntax errors. Review modifications for mistakes.

  2. Redirection Loops: If browsers indicate a redirection loop, check for conflicting redirection rules.

  3. Permissions: Ensure the .htaccess file's permissions are set correctly (usually 644).

Best Practices for .htaccess Modifications:

Given the file's influence, adhere to best practices:

  1. Always Backup: Before any change, backup the existing file.

  2. Test Immediately: After modifications, promptly test the website to catch potential issues.

  3. Use Comments: Use "#" to add comments explaining each modification for future reference.


The .htaccess file, with its myriad of configuration options, stands as a testament to the adaptability of Apache-based web servers. Whether it's the subtle shift from "www" to non-"www" or more complex redirections, this file offers solutions for improved site navigation and SEO. Through this article, Rapyd seeks to simplify this intricate topic, ensuring administrators can navigate their website's digital landscape with confidence.

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