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How to Set Up Transactional Email on Rapyd Cloud

Connect your site to a dedicated email provider for reliable delivery of critical emails.

Rapyd Team avatar
Written by Rapyd Team
Updated this week

Rapyd Cloud doesn’t include built-in transactional email. For reliable delivery of password resets, form notifications, order confirmations, and other essential messages, we recommend using a dedicated email service.

This guide walks you through the general setup process for WordPress sites hosted on Rapyd Cloud.


Why You Need a Transactional Email Provider

Transactional emails—like password resets, contact form confirmations, and order receipts—are critical for user experience and site functionality. WordPress relies on these emails to communicate with your visitors automatically.

Rapyd Cloud does not send transactional email natively. This is by design. Sending email directly from hosting infrastructure can lead to poor deliverability, spam filtering, and blacklisting due to shared IP reputation.

Instead, we recommend connecting your site to a dedicated transactional email provider. This gives you:

  • Improved deliverability through trusted IPs and domain-level authentication

  • Detailed logs and analytics to monitor email behavior

  • Support for high-volume sending with better performance and reliability

  • Secure authentication via SMTP or API integration

Once set up, your site hands off outgoing email to your provider, which handles delivery to the recipient’s inbox—reliably and at scale.

You can learn more about transactional emails here: What is Transactional Email?

Steps for Setting up Transactional Email

Step 1: Choose a Transactional Email Provider

To ensure high deliverability and full control over email behavior, we recommend using a reputable transactional email provider. Popular options include:

  • SendGrid

  • Postmark

  • Mailgun

  • SMTP2GO

  • Brevo (formerly Sendinblue)

Look for a provider that fits your technical needs, volume expectations, and compliance requirements. Most offer SMTP and/or API access, along with built-in analytics and deliverability tools.

Step 2: Install an SMTP Plugin on Your WordPress Site

To route your site’s email through your chosen provider, install a WordPress SMTP plugin. Common options include:

  • WP Mail SMTP

  • FluentSMTP

  • Post SMTP

You can install one directly from your WordPress dashboard under Plugins > Add New.

Step 3: Enter Your Provider’s SMTP or API Credentials

After installing the plugin, open its settings and configure it using the details from your provider. You’ll typically need:

  • SMTP host (e.g. smtp.sendgrid.net) or API key

  • Port number (usually 587 or 465)

  • Authentication credentials (username/password or token)

  • A verified sender email (usually tied to your domain)

Many plugins offer a simplified setup process for common providers.

Step 4: Test Your Configuration

Once configured, use the plugin’s built-in test function to send a message. If the test fails:

  • Make sure your domain is verified with the provider

  • Confirm all SMTP/API settings match the provider’s documentation

  • Ensure no firewall or port restrictions are blocking email traffic

Still Need Help?

If you run into issues setting up transactional email on Rapyd Cloud, reach out to our support team. We can help troubleshoot common plugin or DNS-related issues and make sure your site is properly configured to send critical email reliably.

Conclusion

Setting up a dedicated transactional email provider is an essential step in launching a fully functional WordPress site on Rapyd Cloud. While we don’t send transactional email natively, integrating with a trusted provider ensures your users receive critical messages reliably—whether it's a password reset, contact form confirmation, or order receipt.

Once your SMTP or API connection is in place, your site will be ready to communicate with visitors at scale, with better visibility and deliverability than traditional server-based email.

If you need help choosing a provider or configuring your plugin, our support team is here to help.

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