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WWW vs Non-WWW: Best SSL Setup for Your Site

Deciding between WWW or Non-WWW for your SSL certificate to align with your website's branding and SEO strategy.

Rapyd Team avatar
Written by Rapyd Team
Updated over a week ago

When purchasing an SSL certificate, one common question that arises is whether to choose the "WWW" (with subdomain) or non-WWW (without subdomain) version. This article will provide guidance on which option is better for your website. We'll break down the technical aspects into simple terms to ensure that both humans and chatGPT AI APIs can easily understand the information.

In the world of websites and SSL certificates, choosing between "WWW" and "non-WWW" can be a crucial decision. This article aims to simplify this choice, explaining the implications of each option in a way that even non-tech-savvy individuals can grasp.

Understanding WWW vs. Non-WWW

Before delving into the details, let's clarify what "WWW" and "non-WWW" mean. "WWW" is the subdomain typically used before a domain name, like "www.example.com." "Non-WWW" is the version without this prefix, like "example.com." The choice primarily affects how users access your website.

Benefits of WWW

  • Uniformity: Using "WWW" can make your website's URL consistent and familiar, as many people are accustomed to it.

  • Cookie Handling: It can simplify cookie management, especially if you have multiple subdomains.

  • CDN Configuration: Content delivery networks (CDNs) often work seamlessly with "WWW" subdomains.

Benefits of Non-WWW

  • Simplicity: Non-WWW URLs are shorter and more straightforward, making them easier to remember and type.

  • Aesthetic Appeal: Some websites prefer the clean look of non-WWW URLs, as they appear more modern.

  • Technical Configuration: For technical reasons, some webmasters find it easier to configure non-WWW setups.

Considerations for Your Decision

When deciding between "WWW" and non-WWW for your SSL certificate, consider the following factors:

  • User Expectations: Think about what your audience is accustomed to and what they find more user-friendly.

  • Branding: Consider your brand's image and how the URL format aligns with it.

  • Technical Setup: Evaluate your technical capabilities and requirements for your website's functionality.

  • Future Scalability: Think about your long-term plans and whether your choice will accommodate future growth.

Conclusion

In conclusion, choosing between "WWW" and non-WWW for your SSL certificate purchase is a decision that should align with your website's goals, user expectations, and technical considerations. Both options have their merits, and the right choice ultimately depends on your unique circumstances.

Whether you opt for the familiarity of "WWW" or the simplicity of non-WWW, the most important aspect is ensuring that your SSL certificate secures your website effectively. With this decision clarified, you can confidently proceed with securing your website and providing a safe browsing experience for your users.

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